Arrive Alive: New Campaign, Timeless Message

Vinyl records, Polaroid cameras, and high-waisted jeans are back with a strong message: old is stylish again! While some people may be horrified to see these trends roaring back, the Florida Highway Patrol is greeting the throwback trend. Through a reintroduction of their “Arrive Alive” campaign, they’re hoping to show that safe driving is important, no matter the decade.

Throwback to the Original Arrive Alive Campaign

Arrive Alive, a safe driving initiative, began in Florida in the 1970s. Today, the slogan is heard far away as Canada and South Africa. The idea behind Arrive Alive is simple; drive safely and be responsible, because people are counting on you to make it to your destination safely.

In the 1970s, it was a much-needed message. While people weren’t necessarily worse drivers in earlier decades, they did have a higher rate of fatal accidents. Technology was not as advanced, leaving drivers without the life-saving technology we have today. Roads were not as well-built or regularly maintained. In addition, seatbelt use was not legally required. As a result, around 52,000 people were killed in fatal car accidents every year in the 1970s.

Thankfully, the number began to decline in the 80s, 90s, and early 2000s. Engineering advances improved roads and vehicle technology, while successful campaigns like Arrive Alive encouraged drivers safe driving. By 1995, there were 41,847, and only 39,000 in 2006, a significant decrease.

Recent Worries from Florida Highway Patrol

In recent years, however, the FHP has noticed a worrying uptick in car accident deaths. There are many reasons for this, including more people on the roads, but FHP attributes a large number of these deaths to texting and driving and other reckless behavior. To combat this, they are bringing back the successful Arrive Alive campaign.

The new Arrive Alive will focus on driver education, as well as look at potential improvements in vehicles and roadways. The campaign will combine efforts from the Florida Police Chiefs Association, Florida Sheriffs Association, Florida Department of Transportation, and federal administrations. It will focus specifically on certain “hot spots” or areas with a high number of traffic fatalities. In the Tampa Bay region, this includes parts of I-75, I-275, State Road 60, and U.S. 19.

Being safe is always in style. What are you going to do today to make sure you arrive alive?


The attorneys at Perenich, Caulfield, Avril & Noyes represent those involved in car accidents, motorcycle accidents, bicycle accidents, pedestrian accidents, and other types of personal injury matters. Our firm is one of the oldest personal injury law firms in Tampa Bay. There are no attorneys’ fees or costs unless we prevail for you. Call our office 24 hours a day at 727-796-8282 or simply click here to schedule a free case consultation.

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